Sarah Brown

Brand Identity

I was approached by up-and-coming bespoke lingerie designer/maker Sarah Brown to create an identity for her business. Although the client was producing high-end lingerie, at this stage in her business she needed to work to a low budget.

The client chose a minimal, modern treatment with a pastel colour palette to not draw attention from the lingerie itself. Embossed and debossed gold foil was used across swing tags, business cards and packaging to communicate style and quality.

For the logo itself I modified the Brown typeface (the obvious choice), with the dashed border suggesting hand stitching.

As well as selling online, she currently supplies stockists in London, Paris, Los Angeles and New York.