CTA

Publications catalogue

CTA publishes and co-publishes printed, electronic and multimedia information products on various aspects of agriculture and rural development. My task was to revamp their publications catalogue of over 550 titles in English, French, Portuguese, Spanish and Swahili. 

The existing catalogue felt cramped, had poor navigation and was an ordeal to use. My first task was to redesign the grid system to allow space for imagery and create pace without adding extra pages. I added a tabbed navigation system for each language with coloured subsections for ease of use. A tinted sidebar was used to cross-reference other publications within the catalogue and calls to action were added throughout. 

I managed all aspects of this project, from flowing in the copy (180 pages in all five languages), text amends, sourcing and retouching images, and artworking for print.