Carry

Tote bags

Challenge

Radley Yeldar’s director was tired of the illustration on our current bags and fancied a change, whilst retaining the ‘Carry’ theme.

Solution

I decided that simply replacing the old illustration (a carrier pigeon) wasn’t enough. The bags themselves were of the high gloss, string handled, use once and stick in the recycling variety – both ecologically unsound and lacking personality. Working alongside an illustrator, I produced a range of canvas totes featuring a humourous twist on different styles of bag. They were well received (although some people seem to think there’s something rude about the grocery bag, I can’t see it myself) and used time and time again by client and colleague alike.