Mark Errington

Little Book of Growth
&mdash Hardback book

The challenge of this brief, set whilst working at Radley Yeldar by the Institute of Practitioners in Advertising (IPA), was to show companies statistics proving the benefits of advertising their products and services.

The subject matter was made visually engaging by illustrating the facts and figures using the companies’ own graphic style and other related elements. All supporting information was contained on the left-hand page, with the statistics allowed to speak for themselves.

How many can you guess?